Are you falling into the social media rabbit hole?

For artists, social media can have both positive and negative effects. While it's a great platform to showcase your art and connect with potential buyers, it can also become a never-ending distraction with memes, cat videos, and endless scrolling. To avoid falling into the social media rabbit hole, it's important to set clear boundaries, schedule your online interactions, and remember that your art deserves the spotlight.

Treat your art business as if you were working for a company, with a supervisor or boss overseeing your productivity. Constantly scrolling through social media during production time would not be viewed favourably. To avoid wasting time, set aside a designated marketing day. Use templates to create bite-size ads that can be uploaded to various social media channels, engaging with followers and interacting with those who show interest in your work.

While we will delve deeper into the specifics of social media marketing in a future post, it's important to remember that getting your name out there is crucial for promoting your art. While social media can be a double-edged sword, it remains one of the most effective ways to reach a wider audience and showcase your talents.